Our approach

We at CIMCO gave a lot of thought to the relaunch of our website. What interests our users, what images do we use and, above all, in terms of gender equality, what language do we use in our texts?

We have decided to always use the generic masculine form when referring to people. This does not mean that we want to discriminate against other genders, as we generally pursue a non-discriminatory approach and want our content to appeal to everyone. Accordingly, it is important to us not to exclude anyone who, for example, suffers from dyslexia or is a non-native speaker. It can be difficult for these groups of people to understand texts anyway and we don't want to make it any more difficult by using gender markers. The same applies to people with visual impairments: For speech recognition software, gender markers can harbour ambiguities, meaning that content may not be adequately rendered to users. We also want to enable a good reading flow for all our users.